today, mass media act like a magic mirror, not only reflecting the reality of societies, but also projecting a variety of images onto people’s thoughts. because of this great ability to produce, reproduce and disperse images, mass media have acquired considerable influence on people’s lives. among the different media, the television in particular has become an inseparable part of most iranian h...

This paper starts with a critical view of beautiful female images in the mass media being frequently generated by a stereotypical Korean concept of beauty. Several female beauty myths have evolved in Korea during the present decade. Nearly all of them have formed due to a deeply-ingrained androcentric ideology which objectifies women. Mass media causes the public to hold a distorted concept abo...

creating crisis and attempting to solve it is an important function of the mass media. this is carried out using a range of modern tools. media can influence socio-political and cultural events employing strategies and meta-strategies to form the public thinking in the direction they aim. the media emperors and the press trusts manage to form some kind of information monopoly through influencin...

background cholera is a bacterial infection that causes both local outbreaks and worldwide pandemics. there was a cholera epidemic in iran in summer 2005, during which 1118 individuals were infected and 11 died. the present study was conducted to determine the impact of educational activities of iranian ministry of health on the people's knowledge and attitude towards the disease. patients and ...

At present, university students, as the "after 90" and a new generation of young intellectuals, are being paid generally attentions by mass media. Nevertheless, university students’ public images are on a decline as they have negative news appeared ceaselessly. Contemporary university students are becoming a group of people who are gazed at fixedly by the media. Moreover, the media keeps gazing...

numerous studies have been conducted about the role of media during a crisis. accordingly diverse functions have been defined for media while in crisis. by applying a prescriptive viewpoint to derive mass media functions, most of the studies have been the based on the opinions of experts and the opinions of the victims have rarely been taken into consideration. for the first time, we have direc...

this study compared the use of interpersonal and mass media channels of communication among rural farmers in kogi state, nigeria. the specific objectives were to describe the socio economic characteristics of the farmers, determine the influence of socioeconomic characteristics on the usage of interpersonal and media channels, ascertain farmers’ level of awareness of interpersonal and media cha...